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FIRST & Clair Brothers: A Sound Partnership

Originally published at CityWeekend.com

October 19, 2017

Shanghai, China – October 2017: FIRST, a brand-new night club from the Nuochuang Group, is cooperating with world-renowned legendary audio brand Clair Brothers to bring you the best and most trendy music and entertainment.

On October 10, 2017, a successful brand release conference was held at Noah's Yacht Club, attracting international media and professionals in this field. It is the first time for an international audio brand like Clair Brothers to work with a Chinese night club and customize “2017 FIRST & CLAIR BROTHERS” sound system. In the near future, FIRST will work with global designers and professionals to further enrich Chinese night club scene.

The ceremony began at 6pm on the brand release day. Mr. Wu, President of the brand; Mr. Chris Fish, the chief representative of the Asian region of the Clair Brothers; and Mr. Wei, Vice President of Nuochuang Group, joined the celebrations and made speeches. During the brand release, the key concept for the cooperation of the two brands was explained. Combined with art, fashion, high-end and social elements, FIRST will showcase its innovation in the entertainment industry.

As a legendary brand in the acoustics world, Clair Brothers has won worldwide acclaim for its innovative technology and excellent service. With sincerity and confidence in this cooperation, FIRST will surely become a leading entertainment venue in this industry! A few professionals and experts also joined the press conference, including CEO of Jungle Music Mr. Huang and Brand Director of PYRO, China’s first electronic music platform, Ms. Ines Yu. They also expressed great hope for the FIRST brand and interest in further cooperation.

The celebration wrapped up with DJ Ken spinning some great tunes and guests enjoyed the audio-visual feast with perfect interaction between modern art and fashion. The “2017 FIRST & CLAIR BROTHERS” sound system is exclusively customized for FIRST.